Post-event · Resonant × Kitto · 14 July 2026
How aligned is your commercial strategy?
A twenty minute working conversation about where the golden thread between sales and market breaks in your firm and the simplest place to start fixing it. No deck, no pitch, no hard sell.
What the call is really about
The golden thread, applied to your firm.
Most recruitment firms have plenty of activity. What they don't have is alignment — messaging, content and sales conversations all telling the same story to the same buyer.
That's where conversion leaks. Not from a lack of effort, from a lack of system. The call is twenty minutes to find where it leaks in your firm and what to do about it first.
You'll leave with a clearer read on where to start, what to leave for later, and a candid answer on whether this is work you'd want help with.
What we'll work through.
Three themes, one operating model — applied to your firm.
Positioning and proof.
What you stand for, who you're for, and the proof that backs it. The thread that runs from the first piece of content a buyer sees to the conversation your salesperson has six weeks later.
The conversation system.
The messaging your team uses in live sales conversations — and how it lines up with what marketing's been putting in market. Where the handover is smooth and where it breaks.
Operating rhythm + learning loop.
The cadence that keeps the thread tight: messaging → content → conversations → feedback → back to messaging. Lightweight enough to actually run, structured enough to compound.
What this work looks like
Zenopa Life Sciences.
Adam was personally billing over $1M a year. Built $2M of new business across a US market Zenopa had never operated in, in twelve months. 100 clients onboarded. The shift was simple: he stopped pitching jobs and started pitching the outcomes the client's board actually cared about — and marketing finally pointed at the same thing.
"Ben's advice and support changed how we approached new business, from outbound to pitching. Increased fill rates, exclusivity, and retained searches."
Loophire, VGC and Djup Search are doing versions of the same move. The twenty minutes is where we figure out what your version looks like.
Align your commercial strategy.
Bring whatever's on your mind from the session — the bits that landed, the bits you're not sure about, the moves you'd want to test. You'll leave with a clearer read on which ones matter most over the next quarter, and which can wait.
More activity doesn't fix the conversion problem. Alignment does.